UK Search Code of Conduct - Have Your Say!
Ξ September 19th, 2007 | → | ∇ Regulation |
What better way to kick of a new blog with a bit of controversy?!?
Last month the IAB published their first code of conduct for the UK Search industry and received mixed responses from the search community.
It feels as though SEMPO should have an opinion on this but it’s more important that you, the members of the UK search community, to have a say. Do we need a code of conduct? Are their guidelines we should all be operating within or is it simply too early in the market’s development to be restraining it with regulation?
All comments welcome.
on September 26th, 2007 at 4:08 pm
SEMPO should have taken the lead in producing guidelines for the Search sector. The IAB can not be as impartial towards the Search Marketing industry as I would like whilst they continue to count publishers and networks amongst their inner circle members!
With the SMA-UK virtually defunct it really only leaves SEMPO to be the voice of our small but vocal community.
I don’t see IAB UK taking Google to task at their plan to remove BPF next year…
on February 1st, 2008 at 4:00 pm
Can I please suggest that you make the backgrounds to text areas on this site opaque, I can’t read a word.
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